Here are some ways that authors can create effective online book marketing to market their books.
1) Create a authors blog.
2) Create a links exchange program.
3) Market your authors blog and book on other blogs and sites.
4) Use the power of email to share your blog with others.
5) Network in other great communities.
6) Join at least 5 author book relates sites or communities.
7) Invest $150.00 to $300.00 in book promotions using a outside source for marketing.
Here are some sites of interest about book promotions and book marketing.